AMU dominance in the Global Online Marketing Academic Challenge (GOMAC) has been confirmed one more time!
The combined team of AMU students: Dawid Śliwiński, Sebastian Jastrzębski and Alexander Kempa with Mateusz Halicki as team captain (University of Economics in Poznań) won the 1st place in the International GOMAC championships.
The task the student teams were faced with was to carry out, optimize and execute reports on marketing activities – advertising on digital platforms and advertising channels. The competition was attended by 165 teams from all over Europe!
Now our team will fight for the title of the global winner! The winner will be announced September 15th. Good luck!
GOMAC is organized by the Global Online Marketing Academics (GOMA), the community of academic teachers specializing in digital marketing. The GOMA community includes members of GOMC Global Academic Panel, Google, as well as academic teachers who are members of GOMC Academics. The purpose of the Global Online Marketing Academic Challenge is to continue the achievements of the Google Online Marketing Challenge, which had its last edition in 2017.
GOMAC allows students to gain practical experience in planning and running a real campaign for a real company, while incurring real costs. Before leaving the university walls, students have the opportunity to gain real experience in the real market. In addition, as part of GOMAC, students have all digital technologies available at the moment at their disposal (devices, applications, platforms, channels, etc.) and can use those technologies to plan an integrated digital marketing campaign and run it.
The team supervisor Dr. Czart teaches e-commerce and internet marketing at the Computer Technology and Internet of Things Applications courses at the Faculty of Physics. The Internet of Things Applications is a joint course of Adam Mickiewicz University and the University of Economics in Poznań. Dr. Czart also teaches classes in English for international exchange students from the AMU-PIE Program. 2017 course students were also the European Winners of the Google Online Marketing Challenge (GOMC) 2017. In addition, since 2009, 6 teams supervised by Dr. Czart have been in the European Top 5 of GOMC, and 10 made it to the semi-final (since 2011 defined as Top 15 Europe).
Source: PAP – Science in Poland