PRESS magazine and the Media Monitoring Institute have announced the results of the Top Marka 2025 ranking. It is the 18th time that the media impact of brands has been examined. 28.5 million publications from the press, internet portals and social media were analysed. Adam Mickiewicz University, Poznań, ranked 4th among universities (one position higher than last year). It also moved up in the overall category. Among the 500 brands surveyed, it ranked 64th, a significant rise from 90th place last year.
‘Top Brand shows how communication by companies and institutions builds trust, resilience and responsibility - values that will determine their place in the recipients and consumer choices in the coming years,’ comments Sebastian Bykowski, Vice-President of the Media Monitoring Institute.
Companies that build an emotional bond with their audience win even in times of uncertainty. They set the standards for quality, innovation and communication style, often inspiring smaller players and entire industries,’ adds Agnieszka Olbrot, Editor-in-Chief of the Top Marka Report, in the latest issue of Press.
photo by Krzysztof Duda